Using Your Personal Story To Market Your Business

Lady with book sitting in grass.jpeg

We all love a good story.

Marketers know this and you can see the results of this every time you turn on the t.v. and a commercial appears. I don’t know about you but sometimes I feel like I am watching a mini-movie and then discover that it’s a commercial to sell me an Apple product or some other “must have” item.

Why Did You Start Your Business?

I am guessing that you probably started your business based on something that happened to you and it compelled you to change it by sharing your talents. I know I started my business for a number of reasons but primarily because I was tired of the old way of working. I didn’t want to be constrained by corporate bureaucracy which was preventing me in my opinion from growing in my career. I wanted to be able to travel and live my life in real-time. I wanted to be able to have choices in where I worked, how I worked and to be able to work on things that I was passionate about. So you can say pure frustration with the status quo is what moved me to start my own business.


When you are faced with life challenges there are a myriad of ways to deal with it. Jennifer Esposito the actress has an interesting story about what led her to start her own online business, The Simply Box. The actress shares on her site, Simply Jennifer that after experiencing multiple divorces and an undiagnosed celiac disease illness she decided to use these challenges to help others to improve their lives. She goes on to say that, “Money; toxic people; toxic places; toxic jobs; toxic behavior; even toxic living situations were a catalyst. It was a surplus of unneeded excess that was not for her greater good.”

That got my attention and I am sure it resonates with others. She married her love for healthy cooking and a desire to learn more about living a healthy lifestyle by attending the Institute of Integrative Nutrition to help people change their lives for the better.

Are You Relatable?

We all have heard this statement; “We buy from people we know like and trust”.

Are you relatable? Are you someone that people can resonate with and take a chance on trying your product or service?

What is your story?

Keep It Sunny!