The idea of “giving away” free services might sound crazy. You might be thinking why would I do that? Well what if it was framed more like “adding value?” Now that is a term that feels good to the soul and is often used in entrepreneurship circles. I was listening to one of my new favorite podcasts, Small Business Boss and the topic included how to add value. The discussion was about using strategies that don’t scale and how adding value to your niche clientele can help you sale your services to them at a later time.
A Later Time
I hope that last point didn’t bum you out:(
But it all goes back to what is the tried and true buyers mantra; people like to buy from businesses/people that they know like and trust. This all goes back to building rapport. It allows people to get to know you so that when it is time for them to need a service that you might offer then they will reach out to you.
Slow and Steady Wins The Race
Yes, it is true that Rome wasn’t built in a day and the only way to eat an elephant is one bite at a time.
Cliche’s perhaps but very valid and true.
So to go back to the initial question of can you make money by giving away free services?
Yes you can but not over night and only to your core group of niche clientele who you seek out to add value to their businesses/life by sharing your talents and offerings in an authentic helpful way.
Next week I will share some helpful tips on how to do this.
Do you have current service offerings that you previously gave away for free? What did you learn from that experience? Share with the community so we can all learn together.
Keep It Sunny!