Grow Your Business Forward By Focusing On Your Zone of Genius

Photo by Akil Mazumder: https://www.pexels.com/photo/person-holding-a-green-plant-1072824/

When I go to the store I usually have a grocery list and then I put the amounts of each item I want on the list and total it up so that I can have a general idea of how much I will need to spend to get those items. In contrast, if I am out running errands and I just pop into the nearest Walmart Neighborhood Market to grab a few items almost always 3 things happen: 

I always forget something when I get home and notice it’s missing

I always spend more than what I wanted

I always buy stuff I don’t need because I am hungry when I go to the store, which is a big no-no.

🙂

In the same way we as service-based business owners tend to do more of the latter than the first scenario. We tend to try to do everything in our business from marketing to sales to customer service to bookkeeping and handling our tax filing using TurboTax (I see you out there:) We typically do not outsource these very important components of our business to someone else that, let's be honest, can most likely do it better than us because they are focused on doing only that thing. I see this a lot when it comes to bookkeeping management and I get it. When you are first starting it could make a lot of sense to try handling the bookkeeping because you are trying to save money and for a while, it might be working 

BUT

As your business grows, it is time to tap into a seasoned professional to help take you to the next level. This is where partnering up with a professional bookkeeping firm can be a game changer. In my series this month called What Can A Bookkeeper Do For Me, I will lay out what are the different types of bookkeepers, how you need to prepare before you start looking for help and what are some types of things a bookkeeping firm can help you accomplish. 

I am passionate about the bookkeeping/accounting profession and hope you will gain knowledge and insight to help you select the right partner for your business. 

Keep IT Sunny