Why Is Business Communication So Important In a Small Business?

Photo Courtesy of renjith krishnan|Freedigitalphotos.net

Photo Courtesy of renjith krishnan|Freedigitalphotos.net

Business communication skills are extremely important to the success of your business. If we as small business owners cannot quickly and effectively communicate our ideas, goals or sell our products and services, then we could be out of business very quickly.

So what exactly is business communication?

Wikipedia describes it as "the sharing of information between people within an organization that is performed for the commercial benefit of the organization". But business communication also extends to your customers and your clients.

What are some communication tools for small business?

  • Email

  • Texting

  • Chats

  • Video Chat

  • Social Media

  • Scheduled calls

One Size Does Not Fit All

There are many tools to use, but you must know your audience. For example, in a Houston Chronicle article it describes how using email when trying to deal with a challenging client may not be the best option.  "The difficult client is best handled in a personal sales call, not by an email message. The client may feel slighted and take his business elsewhere".

Business communication skills are essential for being a success in your business. There are many tools that are uniquely useful to small business owners because of time constraints such as email and video chat. The one take away to note is that you must know your audience because using the wrong communication tool with your customer or client can lead to disaster.

Tell me why you think business communication is so important to a small business. I would love to hear your thoughts below.

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