Invest In The Right Tools For The Current Stage of Your Business Journey

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It is exciting running a business and there are so many pieces to the puzzle. As I mentioned in my last post I love tinkering with shiny new objects to see how I can use them in my business. But I recently decided to take a step back from that approach and only focus on the tools that I need right now to run my business.

Why?

The reason why I have decided to do this is to allow me to f.o.c.u.s. - follow one course until success as it relates to my tool kit. What I discovered last year is that I was running from one new shiny object to another new shiny object and I didn’t effectively apply any of the tools to my business and that left me feeling frustrated. This year I am only using tools that fit these 3 categories:

• I need it right now

• It fits comfortably within my current budget

• It is easy to use

That is it. It’s not rocket science but as I started to see what entailed using a particular product I started to see that it was costing me time or money or both. That’s not productive. I need to be focused on delivering quality service and value to my clients and not becoming a Ph.D. in whatever tool that I am trying to use. I do believe there is value in becoming an expert user once you have chosen what tools you will use to run your business. It is important to map out what tools you need to use for each step in your business and then stick to that.

Keep IT Sunny!