Do you know who's your ideal client or where to find them?
Have you heard catchphrases like, "Create your ideal avatar"?
Have you thought, "What in the world is an "ideal avatar" and how in the world do I create one? According to Rich Brooks from Social Media Examiner, "You’ll want to create a fictional persona of your ideal customer, to the point of naming it, knowing how many kids it has or what it does on the weekends".
The point is to get so detailed that you can start to visualize what this person looks like and how you can best provide value-added services. If all this sounds completely overwhelming check out how John Lee Dumas from Entrepreneur On Fire created his avatar named Jimmy. And once you figure out who your ideal avatar/client is, check out the infographic below for ideas on where to find them.
Does all this talk of "avatars & ideal clients" make your head spin? You're not alone. Share your thoughts in the comments below.
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