FALL IS HERE!

Fall Leaves.jpeg

Summer is winding down and fall is fast approaching. I hope you enjoyed your downtime and had time to have moments of reflection. We all know that if we are not sharing our business with others and actively doing marketing then we are one step away from not being in business.

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This month we will look at different ways to market our business and share what we do with others.

What are some low-cost ways that you use to share your business with others?

Keep It Sunny!

5 Quick Ideas To Attract Your Ideal Clients

Image courtesy of Sira Anamwong at FreeDigitalPhotos.net

Image courtesy of Sira Anamwong at FreeDigitalPhotos.net

We are in business to deliver a service or a product or both to our ideal clients. What exactly defines an "ideal client"?

According to the site Business News Daily, " Your ideal clients are the people who see the value in your efforts, seek out your services and are willing to invest in your services and pay you what you are worth".

But there seems to be a "mystery" about how to attract our ideal clients. Here are 5 quick ideas on how to do just that:

1. Create a blog that adds value to their lives

2. Create a virtual event that showcases what services/products you sell that will change their lives

3. Create a community that connects them to others who are on a similar journey

4. Create a case study to demonstrate social proof of your services/products

5. Use social media to build your brand & create raving fans

The #1 key to attracting your ideal client is simple: Create value for them. Demonstrate in tangible terms how you can make their lives better. If you answer the "What's In It For Me" question clearly, then you will have more customers than you know what to do with.

Your turn. What are some unique ways that you have seen others try to attract their ideal clients?

Share in the comments below.

Keep It Sunny!

 

Is Networking Overrated?

As a business owner we have all heard the importance of making time to network.

But is it really necessary?

If you have all your ducks in a row and business is coming in the door and everything is smooth sailing then what is the point? And who has time for that anyway? 

Well if you're a lifestyle entrepreneur and if you aren't sure check out last week's post about that topic then networking is extremely important. As a lifestyle entrepreneur networking is all about making friends and building honest authentic connections with people. Since most lifestyle entrepreneurs work from home or are location independent then carving time out to mix & mingle may seem cumbersome but it is crucial. There are a myriad of ways to network with others such as online via virtual conferences, in person at specialized meetups, local chamber organizations or through volunteerism.

Have you ever found yourself in need of a professional endorsement or a key connection to that "right" person? We all have. I bet you were thinking I wish I would have kept in touch with "fill in the blank". Don't be that person who only reaches out to others when you need something. Get out there make friends and build lasting relationships with other professionals. According to Rishi Chowdhury of the Business Insider, "Your net worth is only as good as your network." Now that's food for thought!

What do you think about the whole idea of networking? Is it overrated, a lost art or necessary in your world?