How To Market Your Business?

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Photo by Kaboompics .com from Pexels

Photo by Kaboompics .com from Pexels

The idea of marketing for your business can be confusing and overwhelming. If you are busy with the day-to-day operations of running your business but your revenue is not reflecting your efforts then the most likely culprit is lack of marketing.

What Exactly Is Marketing?

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Well, that is a mouth full. The key thing to take away from that definition is that marketing includes creating a process to communicate the benefits of your services or products to your customers that provide value to them. The next question is how do you carry out your marketing?

There are a variety of steps that you can take to deliver your marketing message. Over the course of the next few weeks I will take a look at the following areas as suggested by Small Business.WA.Gov.AU:

  • Do Market Research

  • Identify Your Target Market

  • Identify your USP

  • Create your business brand

  • Select your marketing strategies

  • Create your goals & budget

  • Take care of your loyal customers

  • Monitor and look at your effectiveness

Marketing is essential for any business to survive. The day-to-day operations of running a small business can take precedence over drilling into the intricacies of how to apply marketing techniques to your business. Although it can be time-consuming it is essential for growing your business. I hope the steps above are a starting point for you on your marketing journey.

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