Is It Time To Revamp Your Services?

Living in a state of a shutdown is no fun but if you use the time wisely it can take your business to new heights. The one thing that the shutdown has forced people to do is reimagine how they work snd do business. The use of video conferencing tools like Microsoft Team, Blue Jeans, and Go To Meeting is making doing work remotely a little easier. Some businesses are using technology to extend or expand their business services. Here are 3 ways to revamp your business services:

1. Use technology - Are there in-person services that are easily adaptable to being digitized? Now is a great time to take a detailed look at your service offerings to see if you can use Youtube, Vimeo, or any number of online tools to bring more personal experience to your clients. If you offer services that require privacy concerns to be taken into consideration like online or virtual counseling, then you want to ensure that the tool you use has end- to- end encryption and has privacy guidelines that closely follow the very strict GDPR EU privacy policy. Incidentally, Zoom does not support end-to-end encryption.

2. Rethink Your Target Market - Have you been so busy working in your business that you have gotten far away from who your target customers are? According to Investopedia, “A target market refers to a group of potential customers to whom a company wants to sell its products and services. This group also includes specific customers to whom a company directs its marketing efforts.”

3. Get Social-If you haven’t been much of a social media person in the past then now might be a good time to dig into using this tool. We are all at home and now more than ever people are using social media to stay connected. This is a great inexpensive tool to use to engage with your customers. To get started check out this article from Entrepreneur.com.

The Covid-19 virus has thrown a wrench in all of our lives but if you stay focused on how you can use your downtime wisely to grow your business then you will come out ahead of the game.

Keep IT Sunny!

Are You Using Social Media To Share Your Business?

I love social media. It’s a great way to build connections with others and stay abreast of what is going on in the lives of your friends and family. But it is also a great tool to use to build business relationships, network with others and find clients.

How Can I use Social Media To Increase My Brand Awareness?

1. Listen and Share: The best way to use this tool is to share your resources and answer questions that are pain points for others.

2. Focus: It is good to have a presence on the top 3 social media channels, FaceBook, Twitter and LinkedIn but to really get the most out of it start with focusing on just one core activity like blogging. The question of how many channels to use really depends on how much time you have to spend on it. Jeff Bullas a social media strategist states that, “It is more a matter of the resources that you have available, both in time and money to engage in Social Media effectively.

3. Be Consistent: According to Buffer.com, “The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. They’ve found that it takes eight months to one year to really get the hang of social media. Not only to get a consistent content stream going, but to figure out what your audience resonates with and what they don’t”.

4. Be on a team: Often the best way to really build lasting connections is to join a specific group on Facebook, LinkedIn or on any social media channel that you use. If you treat the group like your in person group associations and provide support you will get more out of it.

This is a short list on how you can use social media to share your business. The most important thing is to get started and share information, pick one focused channel to put your time and effort into, be consistent and join a group or groups where you can provide the most value.

What are your tips for using social media to share your business?

Keep It Sunny!