I love social media. It’s a great way to build connections with others and stay abreast of what is going on in the lives of your friends and family. But it is also a great tool to use to build business relationships, network with others and find clients.
How Can I use Social Media To Increase My Brand Awareness?
Listen and Share: The best way to use this tool is to share your resources and answer questions that are pain points for others.
Focus: It is good to have a presence on the top 3 social media channels, FaceBook, Twitter and LinkedIn but to really get the most out of it start with focusing on just one core activity like blogging. The question of how many channels to use really depends on how much time you have to spend on it. Jeff Bullas a social media strategist states that, “It is more a matter of the resources that you have available, both in time and money to engage in Social Media effectively.
Be Consistent: According to Buffer.com, “The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. They’ve found that it takes eight months to one year to really get the hang of social media. Not only to get a consistent content stream going, but to figure out what your audience resonates with and what they don’t”.
Be on a team: Often the best way to really build lasting connections is to join a specific group on Facebook, LinkedIn or on any social media channel that you use. If you treat the group like your in person group associations and provide support you will get more out of it.
This is a short list on how you can use social media to share your business. The most important thing is to get started and share information, pick one focused channel to put your time and effort into, be consistent and join a group or groups where you can provide the most value.
What are your tips for using social media to share your business?
Keep It Sunny!